Digital Storytelling for Impact: St. Catharines

In October 2018, Innovate Niagara invited five companies to participate in a full-day Digital Storytelling workshop with rTraction through the ONE Social Enterprise Partnership. The enterprises spent the day working to uncover their “why statement” and in turn, effectively communicate their stories.


Each entrepreneur had a unique story to tell. The goal was to get beyond the product descriptions and marketing spiels and really understand why they do what they do. Through partner work, group conversation and relevant examples we unlocked the emotion behind the business owners and their stories, which we are pleased to present to you today:


Third Space Café is a social enterprise, serving ethically-sourced and locally-produced coffee and tea-based beverages, food and artwork. Third Space Café prioritizes social change and compassion above profits and strive to provide a community space that is welcoming for all. A third space is a place outside of family or work to gather, find community and deeper connections. Such a space invites people to connect, engage, discover, create and learn within an atmosphere of belonging and safety.

BBBBLANC* is a design and creative agency that aims to connect the world, empower ideas and enhance the human experience. BBBBLANC* specializes in Graphic Design and Brand Development. Working with brands, organizations and businesses of all size, they combine art, technology and cultural knowledge to create captivating brand experiences and help their clients communicate their ideas and connect with their millennial customers.

Fleeky is a platform that provides exposure for freelance beauty professionals and makes finding services that cater to different textures, tones and complexions easy. Fleeky’s mission is to encourage diversity, support entrepreneurship and empower women.

Open Arms Mission is a volunteer driven organization, meeting the physical and spiritual needs of their community. They started as a small food bank and have grown to a multifaceted ministry with three divisions. Open Arms Mission is a Christian organization, called to be faithful stewards of God’s resources to demonstrate value and dignity while assisting those living in economic, social and spiritual poverty.

Intuitive Shipping is an advanced shipping rate calculator for Shopify merchants of all sizes in need of more shipping options than Shopify provides natively. From 4D boxing and per-item exclusions to true wholesale shipping and everything in between, Intuitive Shipping’s extensive range of features gives you full control over how your shipping is calculated at checkout, for predictable profit margins on every order.

This workshop and these videos were made possible with the support of the Ontario Ministry of Economic Development and Growth, under the Ontario Network of Entrepreneurs, Social Enterprise Partnerships, Southwestern Region initiative.

Stay tuned for stories from Windsor, Waterloo and Huron County!