The Business Case for Diversity: building strategies to broaden your customer base and build a welcoming community.
During this free 2-hour interactive session, we will:
1) Set the Context
The demographics of Huron County
Community Economic Development needs identified
2) Discuss approaches to attract a diverse market segment:
Explore current marketing approaches and how they might be modified
Identify short and long term strategies
The workshop will be designed to be a facilitated discussion to identify creative ways to attract a wider customer base, draw more people to shop, settle, and be part of the community. All businesses and organizations are welcome and encouraged to attend!